What Inspires Me
Great advertising
is equal parts craft
and courage.
It has the power to move people, spark ideas, and shift culture. I've kept this simple: one piece from each Cannes Lions category — the ones that truly resonate with me and continue to inspire my work.
Classic
Audio & Radio
"Never Say No To Panda"
Arab Dairy's Panda Cheese — Elephant Cairo / Advantage Marketing & Advertising
2010
"The Misheard Version"
Specsavers — Golin London
2024
Outdoor & Print
"HBO Voyeur Campaign"
HBO — BBDO New York
2007
"Courage is Beautiful"
Dove — Ogilvy London / Ogilvy Toronto
2020
Craft
Digital Craft
"An Alphabet To Preserve A Culture"
Microsoft – ADLaM — McCann New York
2023
"Caption With Intention"
Chicago Hearing Society — FCB Chicago / Rakish Entertainment
2025
Film Craft
"Balls"
Sony Bravia — Fallon London
2005
"Moldy Whopper"
Burger King — DAVID Miami / INGO Stockholm / Publicis Bucharest
2020
Engagement
Creative B2B
"The Epic Split"
Volvo Trucks — Forsman & Bodenfors Sweden
2013
Creative Data
"Data Tienda"
WeCapital — DDB Mexico City
2022
Direct & PR
"Dumb Ways to Die"
Metro Trains Melbourne — McCann Melbourne
2012
"Lucky Yatra"
Indian Railways — FCB Mumbai
2025
Social & Creator
"Keeping Fortnite Fresh"
Wendy's — VMLY&R Kansas City
2019
Entertainment
Entertainment for Gaming
"Rebuild the World"
Lego Group — The LEGO Agency / BETC Paris
2019
"Beyond Generations"
Xbox — McCann London
2021
Entertainment for Music
"Spreadbeats"
Spotify — FCB New York
2024
Entertainment for Sport
"The Next Level"
Nike Football — 72andSunny Amsterdam
2008
Experience
Creative Business Transformation
"Backup Ukraine"
Polycam & UNESCO — Virtue Worldwide
2022
"Contract For Change"
AB InBev — FCB Chicago
2020
Creative Commerce
"Whopper Detour"
Burger King — FCB New York
2018
Innovation
"Google Cardboard"
Google — Google Cultural Institute / Google Creative Lab
2015
Luxury
"LOEWE × SUNA FUJITA"
LOEWE — Assembly London / Loewe Madrid / Ocean Outdoor London / Screenbase Paris / Zhongxi Media Xianggangdao
2024
Brand Experience & Activation
"Knock Knock"
Korean National Police Agency — Cheil Seoul & Worldwide
2016
"The Refugee Nation"
Amnesty International — Ogilvy & Mather New York
2017
Good
Sustainable Development Goals
"Palau Pledge"
Palau Legacy Project — Host/Havas Sydney
2018
Grand Prix for Good
"Meet Graham"
Transport Accident Commission, Australia — Clemenger BBDO Melbourne
2016
"Blink to Speak"
Asha Ek Hope Foundation — TBWA India
2018
Health
Pharma
"Breath Of Life"
GSK (GlaxoSmithKline) — McCann Health Shanghai
2019
Strategy
Creative Effectiveness
"You're Not You When You're Hungry"
Mars (Snickers) — BBDO Worldwide
2015
Creative Strategy
"Dream Crazy"
Nike — Wieden+Kennedy Portland
2018
Titanium
Titanium Lion
"Real Beauty Sketches"
Unilever (Dove) — Ogilvy Sao Paulo
2013