Bilingual creative copywriter based in Dubai. Arabic + English copy, brand storytelling, and creative direction for clients across MENA and beyond.https://ismaelnasr.com/enhttps://ismaelnasr.com/projects/an-ai-story/https://ismaelnasr.com/projects/an-ai-story/A short film made for VML's Catalyst Academy — exploring the intersection of artificial intelligence and human storytelling. Written and directed by Ismael Nasr. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/hungerstation/https://ismaelnasr.com/projects/hungerstation/HungerStation is one of Saudi Arabia's leading online food delivery platforms, connecting customers with thousands of restaurants across the Kingdom. As part of Delivery Hero, it plays a key role in shaping the region's food delivery landscape through convenience, variety, and innovation. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/ford/https://ismaelnasr.com/projects/ford/Ford Middle East is the regional arm of Ford Motor Company, delivering a wide range of vehicles and mobility solutions tailored to the GCC and broader Middle East markets. With a strong focus on innovation, safety, and performance, Ford continues to build on its legacy while adapting to the region's evolving automotive needs. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/hsbc/https://ismaelnasr.com/projects/hsbc/HSBC MENA is the regional branch of HSBC Group, serving customers across the Middle East and North Africa with comprehensive retail, commercial, and investment banking services. Leveraging its global network, HSBC supports regional growth by connecting businesses and individuals to international markets. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/maf-developments/https://ismaelnasr.com/projects/maf-developments/Majid Al Futtaim Developments is the real estate arm of Majid Al Futtaim Group, behind landmark projects such as Tilal Al Ghaf in Dubai and Al Zahia in Sharjah. Known for sustainable design and community-focused planning, it delivers world-class residential and mixed-use destinations in the region. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/shape-it-ems/https://ismaelnasr.com/projects/shape-it-ems/Shape It EMS is a UAE-based fitness and wellness brand specialising in Electro Muscle Stimulation (EMS) training. It delivers efficient, high-intensity workouts that help improve strength, endurance, and body shaping in minimal time. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/panadol/https://ismaelnasr.com/projects/panadol/Panadol Middle East is the regional arm of the trusted global Panadol brand, offering a wide range of pain relief and fever management products across the region. Known for its fast-acting and gentle formulas, Panadol has become a household name supporting everyday health and well-being. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/short-story/https://ismaelnasr.com/projects/short-story/A short story from a collection that brings to life adventures and lived experiences in Egypt. Written in both English and Arabic — a personal exploration of narrative voice across languages. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/creative-video-catalyst/https://ismaelnasr.com/projects/creative-video-catalyst/Every candidate in the Catalyst Academy Programme had to submit a creative introductory video. This entry earned Ismael a place in the 2024–2025 VML Dubai cohort. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/johnsons-baby/https://ismaelnasr.com/projects/johnsons-baby/Johnson's Baby Middle East is part of the global Johnson & Johnson family, dedicated to providing trusted baby care products tailored to the needs of families in the region. With a legacy of gentle formulas and safe ingredients, the brand supports parents in nurturing happy and healthy babies. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/bankdhofar/https://ismaelnasr.com/projects/bankdhofar/BankDhofar is one of Oman's leading financial institutions, offering retail, corporate, and Islamic banking services. Known for its innovation and customer focus, it plays a key role in driving digital transformation and economic growth in the Sultanate. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/misr-italia/https://ismaelnasr.com/projects/misr-italia/Misr Italia Properties is one of Egypt's leading real estate developers, known for innovative residential, commercial, and mixed-use projects. Its flagship developments include the New Cairo project IL Bosco and the Vinci compound in the New Administrative Capital. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/raya-holding/https://ismaelnasr.com/projects/raya-holding/Raya Holding is an Egyptian multinational investment group with a diversified portfolio across technology, finance, manufacturing, and retail. Operating through its subsidiaries, Raya has become a leading player in IT services, smart technologies, food & beverage, and shared services across the Middle East and Africa. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/elsewedy-electric/https://ismaelnasr.com/projects/elsewedy-electric/Elsewedy Electric is a leading energy and infrastructure solutions provider based in Egypt, with operations across more than 50 countries. The company delivers integrated products and services in energy, construction, and infrastructure, supporting sustainable development across global markets. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/juleb/https://ismaelnasr.com/projects/juleb/Juleb is a Saudi-based cloud Pharmacy ERP system that streamlines operations for pharmacies and healthcare providers. It delivers end-to-end solutions including inventory management, sales, accounting, and regulatory compliance, helping improve efficiency and patient care. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/heliopolis-sekem/https://ismaelnasr.com/projects/heliopolis-sekem/Heliopolis University for Sustainable Development, founded by the SEKEM initiative in Egypt, integrates academic learning with sustainability and social responsibility. The university focuses on innovation, renewable energy, organic agriculture, and holistic education to empower future leaders for a more sustainable world. Wed, 01 Jan 2025 00:00:00 GMThttps://ismaelnasr.com/projects/giz/https://ismaelnasr.com/projects/giz/Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is Germany's leading development agency, working worldwide to promote sustainable development through international cooperation. Operating in more than 120 countries, GIZ partners with governments, private sector, and civil society to deliver projects in areas such as economic development, education, climate change, and good governance. Wed, 01 Jan 2025 00:00:00 GMT